I was suffering… trying to find the right words for the website – they all sounded trite. Connie did a wonderful hour of facilitation with me after which the words became really easy.
What I learnt
- Tell people what you can do for them
- Tell them the problems they may have that you can solve
- Say HOW you do it
- Decide what word or phrases web searches that your website should be a result for
- Say WHY or HOW your service is different
Website is still under construction. The script is done. Look out for it in March 2012.