What’s in a Name. Blog 38, Day 38

Today I received the final pre-print manuscript of “Lead Your Team to Win – Achieve Optimal Performance By Providing a Safe Space for your Employees”. It is going to the printers on the 4th September, which means that I have to return the manuscript on the 2nd September. My weekend is booked.

I was reflecting on how the Managing Editor and I came up with the book’s title.  The draft manuscript was entitled “The Safe Space at Work”. That name was quickly rejected by the editor since the phrase “safe space” is often linked to domestic violence, sexual orientation and abuse and this is a management book.

The editor then pitched the titles “Ditch the Discord” and “Let it out”  with the subtitles:

  • Achieve Optimal Performance in the Workplace by Providing a Safe Space for Employees to Vent 
  • A Manager’s Guide to Providing a Safe Space for Employees 
  • Helping Your Employees Speak Their Minds To Achieve Optimal Focus in the Workplace 
  • Achieve Optimal Performance in the Workplace by Providing a Space for Your Employees

While I liked the catchy sound of “Ditch the Discord” it brought to mind mediation or communication issues which is not the primary theme of the book.  

I then suggested the title “Lead Your Team to Win” since the book was also about creating a high performing work team. The editor responded that the words Team and Win suggest that this book is about creating a winning sports team, again not the genre of the book.  

I added the tagline “How to Propel Teams to Take the Risks That Lead to Higher Rewards”as a differentiator   and she shot back, “Readers may mistake it for a guide to risk-taking rather than a book about creating a safe environment at work that encourages open & honest communication. Because it doesn’t get to the core of your message, it might not do a great job at differentiating your book in the market.”

I understood her point and we came to a compromise- my title with her tagline.  And so the book was titled “Lead Your Team to Win – Achieve Optimal Performance By Providing a Safe Space for your Employees.” 

I like it a lot. It’s a little mouthy and it truly reflects the essence of the book.

What do you think of when you hear the name of the book?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s